Serena Di Scalzo, Founder/Director

Established in 2012 by Italian designer Serena Di Scalzo, LOUD reflects an amalgamation of British creativity and the minimalistic Italian design. A combination mirrored furthermore within the all process itself, seasonal collection are designed and created between London and Italy, where quality and exquisite craftsmanship are paramount. Since the start, London label LOUD Apparel hasn’t shifted from what makes

the brand so distinctive and unique. Being a success and a growing process every year and becoming well appreciated internationally. Aimed at fashion-conscious children and parents alike, collections cater from 6 months – 14 years old with a penchant for cutting-edge style, quality and comfort. It comes as no surprise that children’s brand LOUD Apparel posses a unique panache approach to its children.