
About Us
LOUD is a family-run brand founded in 2012 by Serena Di Scalzo. Based in the vibrant and trendy area of East London, Serena created LOUD with a vision to bring the energy, creativity, and flair of this iconic city to the world of children’s fashion. Drawing inspiration from the dynamic, ever-evolving street culture of London and the timeless elegance of Italian design, LOUD blends British creativity with Italian glamour to create bold, expressive clothing for children.
We’re more than just a clothing brand. LOUD is a celebration of imagination, individuality, and the boundless creativity of children. We embrace the idea that fashion should empower kids to express their personalities, and we take pride in offering inclusive designs that reflect the diversity and uniqueness of every child.
Since its inception, LOUD has stayed true to its vision, steadily growing and earning recognition worldwide. With a passion for creativity, quality, and authenticity, we continue to push the boundaries of children's fashion, bringing a little bit of "LOUD" into every wardrobe.
